Archies Thongs have been designed with a tighter strap than normal thongs because it’s better for your feet and encourages a more natural walking pattern.
Normally when you walk, your toes are supposed to point/bend upwards. When the toes bend upwards, this activates the arch of the foot, which helps provide protection and support to the vital structures of the feet.
When thongs have a loose strap, the toes claw down in an attempt to keep the thongs on the feet. As a result, the arch does not activate correctly, and you do not get the protective support from the arch like you are supposed to. This can leave the foot tired and achy, vulnerable to stress and potential injury such as Plantar Fasciitis.
The tighter strap in Archies Thongs causes the thongs to stick to your feet. This allows the arch to perform its protective function and encourages a natural walking pattern. Have a look at the illustration below for more information:
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